Before you can use your rod and reel to pull in a catch, you need a bite. You make that happen with high-quality bait that can catch your fish's attention. To make sure you can find what you need, we stock a massive inventory of fishing bait lures designed to attract a diverse range of fish. Whether it's soft plastic bait modeled after minnows or spinnerbait that dances around in the water, you'll find the right artificial fishing bait for your catch here.
Need other gear? Shop our complete collection of fishing gear for sale. You'll find fishing rods for sale with specialized designs and cutting-edge materials. Pair them with one of our fishing reels for sale in the size and type that's right for the fish you're after. Find everything you need for your next fishing trip here at Sportsman's Outdoor Superstore.
Sportsman's Outdoor Superstore has been the favorite sporting goods store for those who love the outdoors since 2007. We're everything from a gun store to an outdoor rec supplier. So whether you're looking for hunting gear and a bolt-action rifle for your next trip into the woods or a semi-auto pistol for a new EDC CCW, we have what you need.
But our real passion is providing you with quality service. Every order comes with nationwide shipping, which is free for deliveries to the Lower 48. We regularly update our gun blog with free guides, product suggestions, and more for our community. And if you ever run into any issues, our dedicated in-house customer service is always ready to help. Order fishing bait lures and more with confidence from Sportsman's Outdoor Superstore.
Artificial lures absolutely work. We've come a long way from bobbing plastic shapes. Scented, soft plastic bait is a favorite for anglers after freshwater fish that don't want to deal with live bait.
The right bait color is different depending on the water depth and clarity of your fishing location and the preferred prey of your target fish. In shallow waters, red and orange lures are the most effective, ideally with bright hues in murky water and more muted, natural hues in clear water. In deeper waters, you can stick with the hue brightness rules for water clarity but opt for cooler colors like green and blue instead.
The more believable a lure is, the more likely you are to get a bite. Research the prey of the fish you're trying to catch, then shop around for a lure that has the same pattern, size, and coloring. The pattern is especially important in clear water, while bright colors make it easy for both you and the fish to see your lure in murky water.